Why Doctors Should Have Social Media Management

Social Media Management for Doctors



With the right strategy, doctors could gain a lot by properly using social media to promote their practice, share years of their experience and get into discussions with other colleagues. Most of them are afraid of the unknown and that is the reason they remain silent on social media because of liability and privacy concerns.

However, the use of social media companies presents a huge opportunity to build scalable credibility as a doctor. As a doctor, it is important to create profitable, scalable and effective social media strategies to promote your career and practice.


Pros of social media for doctors:

Cost-effective marketing:

There are various advantages in social media companies, and one of the main one is the ability to attract new patients. Social media is like a megaphone that applies your message across channels in order to reach those who don’t know who you are and what are you doing.

It could be a very powerful tool for enhancing your reputation. Facebook offers you analytics so that you can also monitor the impact on your potential customers, in this particular example on your patients.


Patient-centered relationships

Patients are often eager to link up with their doctors online in order to manage their health better. Social media is great because health care organizations use a strategy not just to focus on sales and marketing, but to provide and improve care.

Social media may play a great medium between doctors and patients because patients could ask questions in real time, so they don’t have to go to a hospital and wait in lines. Interaction with a patient is important because in that way doctors could manage conditions as well as coordinate care through the social media or any other virtual platform.


Competitive edge

Social networking companies are powerful platforms that allow doctors to position themselves as experts, in order to take a leadership roles with effect that they stay ahead of competition in their respective areas for practice. By choosing social media as your network for communication, you don’t only show your patients that you are an expert in your specific field but also you tell them that you have a progressive approach to them.

Even though social media gives you the option to promote your practice and participate in communication with patients, you cannot defend from negative feedback, but you get to be part of it and that is important.


Professional education

Last but not least, social media platforms can provide communication capabilities that could be used to improve clinical education. Those who frequently use social media are teenagers from 18 – 29 years old and it gives motivated adoption of clinical curricula.

Online media has influenced the educational experience for nurses, and through the social media companies, clinical education has been enhanced further.